How to make a medical center business plan? Answer to this question you will find in the article.
Content
When preparing a medical center business plan, an analysis of the volume and structure of the paid medical services market is carried out during which the materials of specialized publications are used, statistical compilations with data on the medical services market or their own research is carried out. Also analyzed the trends in the development of the market of paid medical care and the mandatory and voluntary health insurance markets, the situation on which affects the amount of demand for paid medical services.
The business plan should contain information on the main segments of the market for paid medical services and types of medical organizations. As part of the market analysis, information about competitors should also be presented, on existing medical care programs and the cost of medical services under consideration.
The business plan describes the concept of a medical center, which can be a multidisciplinary clinic or a specialized medical institution. When developing the concept of the medical center, data on the most popular paid medical services and the structure of demand for paid medical care, taking into account the intended location of the medical center.
In order to evaluate income in the preparation of a business plan, an analysis of the demand for paid medical services from various groups of customers is carried out: private clients acquiring policy policies for one of the proposed programs, corporate clients who pay medical care for their employees, as well as customers who are openly Apply to commercial medical centers.
Revenue assessment is carried out on the basis of information on the shares of services provided by the owners of the PMC policies and one-time clients of the Medical Center. Also, data assessment uses data on the average cost of the DMS policy and average expenditures on one visit to the Commercial Medical Center. At the same time, seasonal fluctuations in demand for the services of paid medical centers are taken into account.
In order to analyze the capabilities of the Customer Attracting Medical Center, the results of surveys that detect factors affecting the choice of a medical institution for various groups of medical services consumers. When developing a marketing strategy, the demographic characteristics of the main consumers by types of medical services are taken into account, as well as information about the sources of information taken into account when choosing a medical institution.
The business plan should include a description of the place of implementation of the project and the benefits of the selected place in terms of creating a medical center. The business plan contains information on the initial costs, including the costs of building or renting premises for the medical center, as well as the cost of acquiring and installing the necessary equipment. As current expenses, the salary of specialists from the center, the cost of buying drugs and various materials, repair and replace equipment, as well as for utility bills.
The business plan of the medical center contains information about the documents necessary for obtaining a license for medical activities and the requirements imposed by the Regional Health Committee to the qualifications of medical center specialists. The project expenditures takes into account the amount of license collection and other costs that need to be made to collect and prep the required documents.
The business plan should describe the project implementation schedule, which takes into account the time required for the construction and equipment of the center, as well as to search for qualified employees. The gradual increase in the number of medical center clients is taken into account in the receipt schedule.
As part of the financial and economic analysis of the project, the main indicators of the project efficiency are calculated, and a report on cash flow and income statement for the project under consideration should be presented. In addition, the business plan includes risk analysis, within which a change in the effectiveness of the project is analyzed upon the occurrence of adverse changes in the market of paid medical services or in case of a rejection of the project parameters from the expected values.
